Present your solutions to the following tasks:

1. Choose one product from the list and analyze its user flow for the US market. Please provide a screenshot for each step of the funnel, including all direct communication, and describe any triggers if necessary.

List: — Amazon, — Netflix, — Uber

As an example, I’ll consider Amazon company

Analyzing Amazon user flow involves understanding the customer journey from the moment they learn about the service to the point they become a regular user.

1. Awareness: Amazon's brand is one of the most recognized globally. They rely on various marketing channels like digital advertising (PPC, display, and social media ads), SEO, email marketing, and more to reach potential customers. They also benefit from word-of-mouth and brand loyalty. Additionally, they have Amazon Prime Video, Amazon Music, and Alexa that indirectly create awareness for their e-commerce platform.

   

The Awareness stage is where potential customers first come into contact with Amazon or become aware of the products or services it offers. Given Amazon's scale and the wide array of products and services it provides, there are numerous ways through which consumers might first encounter the brand.

Here are several key strategies Amazon uses to build awareness:

• Online Advertising: Amazon uses a variety of digital advertising channels to reach potential customers. This includes PPC (Pay-Per-Click) advertising on platforms like Google, display ads on various websites, and ads on social media platforms like Facebook, Instagram, Twitter, and more. They also leverage retargeting strategies to reach people who have previously interacted with them or shown interest in similar products.
• Search Engine Optimization (SEO): Amazon's website is optimized for search engines, meaning it often appears near the top of search results for a wide range of product-related searches. This visibility in search results helps Amazon capture the attention of consumers at the moment they're searching for a product.
• Email Marketing: Amazon has a robust email marketing program where they send out newsletters featuring new products, deals, and more. This not only helps maintain awareness among existing customers but can also attract new ones if the emails are forwarded or shared.
• Public Relations and Events: Amazon occasionally hosts or sponsors events, such as Prime Day, which generate a significant amount of press coverage and social media buzz, thereby building brand awareness. They also invest in PR to manage their public image and stay in the public eye.
• Partnerships: Amazon often collaborates with other brands, businesses, and influencers, which helps extend their reach to these partners' audiences.
• Integrated Ecosystem of Products and Services: Amazon has built an ecosystem of interrelated products and services, including Amazon Prime, Amazon Echo (Alexa), Amazon Kindle, Amazon Music, and Amazon Prime Video. Awareness of one product or service can lead to awareness of others. For instance, someone who uses Amazon Prime Video might become aware of the benefits of Amazon Prime membership and start shopping on Amazon as a result.
• Word-of-Mouth: Amazon's commitment to customer service, fast shipping, and competitive pricing often leads to satisfied customers sharing their positive experiences with others. This word-of-mouth marketing can be a powerful tool for building awareness.

These strategies work together to ensure that Amazon stays top of mind for consumers, whether they're actively shopping, browsing the web, checking their email, or even chatting with friends.

1. Consideration: Once potential customers are aware of Amazon, they typically begin to consider it as an option for their shopping needs. User-friendly design, extensive product range, competitive pricing, detailed product descriptions, user reviews, and ratings all contribute to this stage. Amazon's product recommendation system also plays a crucial role in suggesting relevant items based on browsing history and purchase behavior.

The consideration stage of the customer journey is where consumers evaluate different products or services before making a decision to purchase. They compare features, prices, benefits, reviews, and other factors to determine the best fit for their needs. Here's how Amazon facilitates this stage:

• Wide Range of Products: Amazon provides a vast selection of products across almost every category imaginable. This allows users to find multiple options for whatever they are looking to purchase, all in one place.